Suzanne Collins Website: User Testing

2022 | Personas, Heuristic Evaluation, Synthesizing

Problem Statement

Upon visiting the website, enthusiasts of Suzanne Collins are met with a disheartening sight: outdated content, labyrinthine navigation, and a conspicuous absence of user-friendly features, such as easily accessible links for purchasing her books. Despite the undeniable success of her literary works, the website fails to cater to the needs of her devoted fan base. This dilemma not only elicits frustration among fans but also casts an unfavorable light on the esteemed author herself.

Goals

Learn what users of author websites look for when they visit?

What are the user needs?

What are the main pain points of the Suzanne Collins website?

What do users struggle with the most?

How can those usability problems be addressed?

What do users want changed?

Meet the Users

Our esteemed readership comprises avid bookworms, particularly enamored by the captivating tales spun by Suzanne Collins! They eagerly seek to stay in the loop regarding her latest releases and the intriguing adventures she embarks upon in her day-to-day life.

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Scenarios

Testing Ease of Use

You recently watched the first Hunger Games movie and now you’re interested in reading the books before you watch the other three movies. You want to learn a bit about the second book and order it online.

Testing Information Relevancy

Now you’re wanting to find out more about other books Suzanne Collins has written.

Testing Navigation

You’d like to find out more about the author, how would you go about doing that?

Results

01 Users expressed difficulty in purchasing books, as the website does not currently direct link to purchase books. Having a direct link to purchase from suzannecollinsbooks.com will alleviate this issue. Data collected showed that 83% of users chose Amazon.com as their preferred website for purchasing their books

100% of users chose to navigate to the Biography page when looking for information on the author, while only 50% chose to visit the interview page, only after visiting the Biography page. Combining the most important information into a single page should give the reader a better understanding of who Suzanne Collins is.

02 Users expressed concerns with usability, as the layout of the website was not easy to navigate and caused confusion. Moving from a sidebar layout, to a traditional layout with a footer, sorting books in order of release, as well as genre, should make usability easier.

04 67% of users used their mobile devices as their preferred method for browsing the internet, with 50% choosing Chrome as their preferred browser. With this said, enhancing the user experience for mobile devices and Chrome browsers should be key in the redesign.

“I want a button that says “buy,” and then choose where to buy.”

“I would want more little nuggets … shorter paragraphs that are more topic-specific per section.”